Recently, I spoke with my friend Brandon Fish, Vice President of Human Resources at Entrata— a tech company that develops software to help companies manage everything related to multi-family housing.
Brandon has been a big part of creating and maintaining the incredible corporate culture at his company. Find out why Entrata's unique core values - mostly inspired by '80s movies - are the foundation for a positive work environment that cut their turnover in half.
As the cheerleader for Entrata's company culture, Brandon has excellent insight into how culture drives results. Recognition and fun, engaging environments are crucial to create a culture that makes employees want to stick around at Entrata.
Entrata's five core values are essential to this culture. They are:
Brandon uses the company values to guide him as he creates fun, engaging monthly events. That means hot dog eating contests, movie screenings, employee-focused wellness events, bake sales for charity… to name just a few—and each is directly tied to one of the core values.
According to Brandon, focusing on Entrata's core values not only increases engagement with existing employees, it keeps them around longer and improves the recruiting process as well. How?
"I'm a firm believer that it comes down to the culture you create and the values that you have," Brandon says.
Employees stay engaged in the company because the monthly events are fun and engaging and they keep the company's values at the forefront of their minds. Not only does this improve job performance, but it creates a community.
Brandon's efforts to focus on culture have made it difficult for employees to leave, as he's seen a vast reduction in the rate of turnover.
One unique aspect of Entrata's culture is their Leadership Development Program that Brandon created. Here's how it works:
Completing the program doesn't mean employees will receive a raise. Ultimately, it's a career development course designed to open up opportunities for the company's employees.
Watch the video to discover more great insight from Brandon, including: