During a site visit this week, a client asked me if I had any ideas for how to do some internal marketing for their on site massage therapy program. While the program is doing quite well, there are some empty massage appointment times he would like to get booked.
So I wanted to put together this list of ideas for this client as well as anyone else who has the same question.
In this article, you'll get 6 ideas to get the word out about your onsite massage program.
On Site Massage Therapy: Letting Your Employees Know
Ideally, you've worked with your employees ahead of time to see if massage is a program they'd be interested in.
But even if you've done that, you'll still have employees who join the team after the program is underway.
So you'll want efficient, effective ways to make sure everyone knows about your massage program. Here are some ideas to get started.
6 Ways to Get the Word Out About Your Onsite Massage Program
1. Hang Flyers and Posters
The old standard poster in the break room is always a good place to start.
Give specific details like where the massages take place, if they're chair massages or table massages, how long it takes, and who to contact to sign up.
2. Send Emails and Employee Newsletters
Send information about the massage program in a company-wide email, or include some information in an employee newsletter.
If your massage program allows people to sign up electronically, include the link in the email or newsletter.
3. Talk it Up
Spreading the word through word of mouth is a great way to get other employees to help with some internal marketing.
Solicit employees who are already using the program to encourage their coworkers to sign up.
4. Hold a Contest
Hold a quarterly contest or competition to win an extra massage or another perk.
Either tie the competition to performance or just draw a name from a hat. The incentive may encourage more employees to sign up.
5. Talk to Managers and Supervisors
If you're having trouble reaching employees directly, try going through their supervisors. Use the reasons you started the massage program to explain how the program can benefit the manager's department.
- If you're focused on reducing injury on the job, talk about how the program has been successful in that way.
- If stress relief and boosted morale are the focus, show managers how happier employees are more productive.
6. Reassess Your Schedule
This last piece of advice isn't about getting the word out about your massage program. But it's important to consider.
If you're having trouble filling your appointment times, use your massage program analytics to see if it's a specific day or time your program struggles to fill.
If those time slots are during mandatory staff meetings or other reasons your employees can't get away, you'll want to rethink that massage schedule.
Your massage company can help you create the best schedule to fit your needs.