Recent results from a consumer survey that was completed by the American Massage Therapy Association (AMTA) reveal that more consumers are incorporating massage therapy into their regular health and wellness regimens to assist with medical conditions.
Massage for Regular Health Maintenance
"The findings from this year's survey display a growing sense of awareness among consumers about massage being an effective tool for a variety of health conditions," says Cynthia Ribeiro, AMTA President. "Physicians are recommending massage therapy to their patients for stress-related tension, pain relief and injuries , as well as to help maintain overall health and wellness."
According to the survey, the following data was obtained:
- 50% who have ever received a massage, received it for medical reasons including soreness, stiffness or spasms; to relieve or manage stress; for prevention or to improve quality of life; injury recovery; to control headaches or migraines
- 50% said their doctor has either strongly recommended or encouraged it
- 89% believe massage can be effective in reducing pain
- 87% recognize massage can be beneficial to health and wellness
- 44% say medical benefits would motivate them to have a massage
Massage is no longer solely used for relaxation and pampering purposes. People are really seeing a need to add massage to their wellness regimen. It has become a legitimate option to address health concerns.
Massage is not only offered in spas. It is now being offered in chiropractic offices, health clubs, physicians offices/medical clinics and an increasing number of employers are offering massage on-site.
Supported research shows that massage therapy can improve quality of life in patients with fibromyalgia, reduce inflammation and help relieve chronic lower back pain.
Consumers recognize the role massage therapy has in their overall wellness and in general, almost 30% have used massage therapy at some time.